1. Collaborate with Marijuana-Friendly Ad Networks
Many people are struggling to promote their marijuana-related business on social media, but cannabis-focused advertising networks offer one solution. With these industry-specific networks, your ads can show up on cannabis dispensaries and marijuana-themed websites (as either the advertiser or the publisher). Since the legalization of marijuana, there has been an influx in the marijuana-friendly ad networks. As a publisher, you can grow your traffic with such dedicated ad platforms. Likewise, as an advertiser, you can spread your brand awareness and grow your customer base by spending in these cannabis marketing networks.
2. Create a Website and an Online Store
Studies have shown that marijuana searches on the internet have increased by 98% since 2005. California became the first state to legalize marijuana in 2017, and as soon as Canada passed legislation in October 2018 to do so, the North American ecommerce market embraced cannabis products. Shopify, one of the most popular ecommerce platforms for small businesses, allows Canadian sellers to sell cannabis products both in-store and online. Unfortunately, the US has restrictions on delivery carriers that makes it difficult for many businesses to sell online from the US. Businesses who have legal permission and a license can begin selling online.
3. Focus on Keywords and SEO Optimization
In an era where it is so easy to buy products online, many entrepreneurs are starting businesses providing these products. If you want to sell anything online, you need to know how to identify high-converting keywords and reasons why you want to optimize your content for them. We’ve discovered that long-tail keywords can help boost your search engine rankings for your website pages, blog posts, and other online content , because people are searching more for long-tail phrases than one or two words. A whopping 70% of the searches on the internet are long-tail queries. When combined with high quality content, long-tail phrases can significantly increase your conversion rate with an all-time high organic reach.
4. Write Guest Posts
To be successful at anything online, you need to know the right keywords and optimize your content for them. Our research shows that long-tail keywords can help you boost your search rankings. This is especially true with CBD SEO. Long-tails account for over 70% of the entire internet. Combine that with high-quality content, and you’ll have a winning formula to increase your conversion rate and organic reach.
5. Leverage Influencers
Influencer marketing is great for boosting your brand’s value and reaching a larger, targeted audience. To maximize ROI, though, you need to find the right influencer for your cannabis company. You don’t want to collaborate with just anyone — you want someone who can assist with affiliate marijuana or cannabis marketing and provide long-term profits in return.
6. Focus on Educating Readers
We recently wrote an article on cannabis marketing, but I want to focus on a different topic: educating your readers. You should be more focused on educating people than selling, because many people are not aware of the benefits of cannabis. You can take the lead and educate people by crafting an educational content calendar of topics that includes articles, social media notifications, and visual content.
7. Get Creative with Instagram and Pinterest Accounts
I recommend that you get creative in your marketing approach when it comes to marketing marijuana. The traditional social media marketing approach, like Facebook, Instagram and Twitter, doesn’t help much in this industry. I also recommend getting on Pinterest and Instagram to market your product. When it comes to creating content for profiles, remember that quality is important and you should use graphics with minimal text for maximum impact.
8. Target Local Market
Here is what you can do for local marijuana marketing:
- Execute low-cost media campaigns. Unlike high-value print and online mediums, local media can offer you competitive pricing and help you reach potential buyers.
- Contact non-mainstream media that isn’t selective about their ads.
- Advertising on a billboard might seem expensive and outdated, but it can be a great way to reach people who matter for your business. You should choose the right location and make sure your message is clear so that you get the results you want.
- Get your business found on Google. Locals will spot your shop in search results when they want to look for marijuana products near them.
9. Event Marketing
Investing in event marketing might seem like a lot of work, but it’s a lot of fun. Event marketing gives you a chance to interact with other brands, vendors, weed entrepreneurs, and buyers. When you invest in event marketing, try not to limit yourself to booths. Get out there and talk to people! The most important thing is to spread the word about your event through social media.
Market your CBD Site from CBD Store Designer
If you are in the hemp industry and are looking for an attractive and result oriented digital marketing solution, then you need to check out CBD Store Designer. We are a full service digital marketing agency that specializes in helping our clients succeed in the hemp industry. We have a team of experienced professionals who will work with you to create a custom marketing plan that will help you reach your goals. We offer a wide range of services including website design, SEO, social media marketing, email marketing, and more. Contact us today to learn more about how we can help you grow your business.